In today’s competitive and global market place, protecting your business identity has become one of the most important steps our clients should unquestionably consider. One would acknowledge that with the advances in information technology and the internet facilities, this means that more information is freely available and in the public domain. As a consequence, it is now much easier for a competitor to take advantage of your hard-earned reputation.
If you do not register a trademark, it is easier for competitors to use a brand name or business logo similar to your own, meaning that they can reap the benefits of your hard work.
However, the problem is not only caused by those actively seeking to steal copyright. If you do not possess a trademark, infringement may occur innocently. Whilst you or your organisation has the natural right to copyright in law, legal action to prevent such an infringement known as “passing off” can be expensive and time consuming.
If you need to create a brand name or conduct expensive marketing campaigns and advertising, it is often wise to protect your identity with a registered trademark, bearing in mind that this can be a very complex task.
Through our associated companies, our team is happy to assist you with the relevant applications to the relevant authorities and to explain the many complexities of trademark registration.